Brad Feld

I used to be chronically late to everything, both personal and professional. In my twenties, before cell phones, I was one of those people that others referred to as having “Brad time” which did not correlate with the actual time in the world. My calendar and schedule was a rough sketch, not even a guide.

My lack of attention to time finally imploded on me around age 35 when Amy said she’d had enough on multiple dimensions of our life. The foundational issue for us was that my actions didn’t match my words, and by being late all the time, I wasn’t honoring my priorities (which I would regularly say was Amy over everything else …) If you ever get us together at a meal and want to hear some epic “Brad was late” stories, ask her about the Postrio dinner of 2000.

Since then, I’ve gotten a lot better at being on-time. I’m not a “five minutes early to everything” person, but I’m rarely more than a few minutes late to anything. I’m very scheduled throughout the week, so it’s often hard to transition between the thing that ends at 2:30 and then be on time to the thing that starts at 2:30 and get it exactly right each time. And, throughout the day, when I end up going until 2:35 for whatever reason, the 2:30 call then goes a little long, and everything backs up a little so that I’m 15 minutes late for the last meeting of the day. And now I know to always say “I’m sorry for being late” whenever I’m late.

Over the years I’ve tried many different approaches to managing the clock. For a while, I tried using Google’s “speedy meeting” option which defaults to 25 minute meetings (instead of 30) and 50 minute meetings (instead of an hour), but no one ever paid any attention to it and it just seemed to create weird openings in my calendar for anyone who had access to it.

Today, I use a different approach. I try manage the clock better during a meeting when I’m in charge, and prompt others when I’m not. That works a little, but it’s annoying.

I find this particularly challenging on calls that are an hour long with multiple people. Or, in three hour-ish board meetings with a lot of people. I don’t control the agenda in those meetings, so clock management is up to someone else. And, most people are painfully bad at it.

There are a few tips for anyone who wants to do this well.

The first is to publish an agenda with times allocated to each section. Then, have an enforcer (not the person running the meeting) who gives a five minute warning on each section. Then, end each section on time. Basically, break up the meeting into smaller chunks (15 – 30 minutes) and adhere to the schedule.

Next, front end load the meetings. Do the stuff you need everyone on the call or at the meeting for up front. Some things need you to build into them, but don’t leave them “for the end” – build deliberately to each deeper discussion or decision you want to have. Leaving the critical discussions and decisions for the end of the meeting is a guaranteed way not to get to them.

Send out materials well in advance (at least 48 hours) and assume everyone can read. If they don’t, that’s their problem, not yours, and they’ll get the hint pretty quickly. Instead of going page by page through your materials, or using the materials as a crutch to “review” things, summarize they key points and focus on discussion and debate, rather than review.

Finally, build in buffer. Almost everyone needs to go to the bathroom during a three hour meeting. At the minimum, it’s good to stand up and stretch your body. All video conferencing systems, no matter how good, continue to have weird friction at the beginning of the meeting, so have a front-end start buffer, rather than anxiety around the inevitable five minute delay. And, when the meeting goes off the rails and you get ten minutes behind because someone (e.g. me) can’t shut up about something and your time enforcer was daydreaming about Dali paintings, use the buffer to catch back up.

This is a problem that has been persistent in my life for over 30 years. If you have magic tricks that have worked for you, I’m all ears.


James Oliver, Jr. has written a fun book that is part memoir, part advice, for what he calls Parentpreneurs (entrepreneurs who are trying to raise kids.) He’s got a website with a bunch of history about him, his journey, and the book. It’s also got some pictures of his twins, which even I, as a non-kid kind of person think are pretty adorable (although they are apparently eight now according to James, so I’m not sure if they qualify as adorable anymore, but they probably do.)

Zoe and Thaddeus Invite You To Click on Them to Go to their Dad’s website

I’ve had an email correspondence with James going back to 2015. In November, I got an email from him that, among other things, said:

“Brad, I think I mentioned I’m raising money for a WeMontage relaunch, which is taking a while-as expected.

In the meantime, the way I’m taking care of my kids is mostly via book sales. The book reviews have been wonderful-someone called it the realest book about being an entrepreneur they ever read. And the amazon reviews are fantastic.

In order to provide for my kids, I need to sell 300 books this month via my website (www.themoreyouhustle.com – because amazon delays royalty payments by two months); that’s only 10 sales per day.

I read it during my Q418 vacation. It was a quick read, fun and interesting, and game me perspective on James’s life as an entrepreneur and parent. The book also made clear how awesome his wife is and how important she is to his entrepreneurial journey.

If you still have some holiday spirit left in you, grab a copy of James’ book The More You Hustle, The Luckier You Get. You’ll be doing James a solid by helping him get WeMontage back up and running and get some valuable perspective and lessons along the way.


I love a Haiku
My mother is an artist
Haikus in winter

My mom has started a haiku project. She takes haikus that friends write and turns them into a collage.

Following is a haiku I wrote after my mom sent me an email asking me for one.

Yes, I was in Charlotte, North Carolina at the time. I’m on the board of AvidXchange and this likely was written the night before the one board meeting a year I attend in person. Charlotte is a nice place, so this is less about Charlotte and more about me.

Here’s the painting that resulted. 

I love it and asked my mom if I could buy it. She said no because she wants to exhibit them as a collection first.

She did create another print for me of this, so I’ll get it, but I really want the original in all its glory. So, if you are a curator at a museum and you want to do me a favor, drop me a note so I can get these exhibited so that I can then buy them. And yes, I’ll underwrite the exhibit, unless my mom won’t let me.

If you’ve got a haiku that you want turned into a collage, leave it in the comments or email it to me.


Last month, Amy and I matched all of the Colorado first time DonorsChoose.org projects. So far, 103 projects have been fully funded, with a total of $25,722 donated. We still have plenty of matching dollars out there, so we’ll continue to run this match for a while.

In the meantime, I started talking to my friends at Sphero about doing something similar for all the DonorsChoose.org projects that have a Sphero as part of them. They got excited about it and have announced a $110,000 gift to Donorschoose.org to match anyone who donates to any of the 200+ teachers on Donorschoose.org who have Sphero products included in their projects.

Amy and I, through our Anchor Point Foundation, joined Silicon Valley Bank, Needham & Company, Flex Logistics, Nasco, and my partners at Foundry Group, in providing the funding for the match. SVB, Needham, Flex, and Nasco are Sphero business partners and I deeply appreciate their support of Sphero, DonorsChoose.org, and all of the teachers we are helping fund.

If you want to support a teacher who has a Sphero-related project for their classroom, jump in now. And, if you are a teacher who wants to do something around Sphero’s STEM-related robots and software, including Sphero BOLT, Sphero Mini, and the newly-released Sphero Specdrums, join DonorsChoose.org and put up a project today! Finally, if you are a Sphero business partner and want to participate in this, email me and I’ll get you in the mix.

This match will continue until the dollars are used up. Amy and I are incredibly proud of our friends at Sphero, along with their partners SVB, Needham, Flex, and Nasco, as well as my own partners at Foundry Group, for helping teachers get more STEM-related activities in their classroom through DonorsChoose.org.


The following post is the one I was referring to when I wrote The Moment You Realize You Aren’t Comfortable With What You Wrote. After I wrote it, I searched around for the quote but came across links to a speech by Ben Shapiro titled “Truth Is A Microagression” along with a bunch of commentary about Shapiro suggesting “Facts don’t care about your feelings” and counterarguments that “Facts do care about your feelings.”

I got sucked into a rabbit hole of trying to understand the discussion, debate, and the subsequent aggressive (vitrolic?) arguments. Neither was what I was trying to say, nor did I feel like becoming part of that particular discussion. So, I chickened out and wrote the post The Moment You Realize You Aren’t Comfortable With What You Wrote instead.

Now that I’ve sat on this post for a few weeks, I’m now fine putting it up. If you are part of the “facts care or don’t care about your feelings” discussion, that’s cool, but that’s not what this is about. So, please read it with the meaning  I was trying to convey.

I love the phrase “facts have no feelings.” And, it’s important to distinguish that phase from a different quote which I don’t like and is in a completely different dimension of discussion, which is “facts don’t care about your feelings.”

Queue all the comments about living in a post-fact reality and alternative facts. Or about how facts are simply a fictional narrative that humans create about the universe. Or how facts don’t matter since whoever has the loudest megaphone can overwhelm any facts. Or, how facts actually matter in the long-run, even if they are ignored in the short-term.

Earlier this year I read Post-Truth by Lee McIntyre. It had some good stuff in it, but several of my friends who read it were turned off by McIntyre’s biases (which he acknowledges directly in the book), asserting that the biases undermined what he was saying.

Around the same time, I read James Comey’s A Higher Loyalty which I enjoyed regardless of what you think of Comey. After I wrote a blog post about it, I ended up getting a range of emails. Some were positive but others were similar to the ones I got about McIntyre’s book (although more aggressive) basically saying Comey was full of shit and not telling the truth.

One of my favorite lines in the context of business is Your Truth vs. The Truth. I use the original iPhone release as the example and two Steve Ballmer videos – one from 2007 and one from 2014 – to make the point. My punch line in the post is:

“When I say “your truth” I’m not referring to opinions. I’m referring to your deeply held beliefs. Your truth is the set of ideas that forms the basis of your view of the world. It requires a huge act of will and introspection for you to change your truth.”

That leads me to “facts have no feelings” and the distinction between “truth” and “facts” in the context of business. While the two are regularly conflated, they are really different. The “alternative facts” nonsense in politics makes this point clearly. If “alternative truth” had been said instead of the famously used phrase “alternative facts”, it would have made a lot more sense. Sure, some people would have still ridiculed it, but it would have been a logical construct because there can be a difference between what one person thinks is true and what another thinks is true.

Here’s a provocative example. I think bitcoin has no fundamental value. However, there are many people who believe bitcoin has fundamental value. And, regardless of whether or not it has fundamental value, it is a fact that when I wrote this sentence you can buy bitcoin for $3,403.48 (of course, it is also likely that when you read this, the price will be different.) So, people ascribe value to bitcoin, whether or not it has fundamental value.

My truth would be that bitcoin has no fundamental value, but is a highly speculative object that people like to trade. And, I build a set of truths around that. Other people have a different truth about bitcoin. Regardless, the fact is that a bitcoin can be bought and sold. And, for the avoidance of doubt, even though I think bitcoin has no fundamental value, I own some bitcoins (a fact …) Finally, while someone could extrapolate the notion that I don’t think cryptocurrencies have fundamental value, that would be incorrect, since bitcoin is simply one cryptocurrency.

Here’s something to chew on: “Should facts get in the way of truth?” Or, “Should truth get in the way of facts?”

Your truth (or my truth) and deeply held beliefs are complicated things that can change. But, facts have no feelings.


Someone mentioned that Apple stock is having a difficult time right now, along with their Q4 performance, China strategy, and “let’s just raise the price on iPhones to make up for lower demand” strategy.

I’m not really interested in Apple stock (I don’t own any.) I’m more concerned with the Apple Dock. My MacOS Dock to be more specific.

Here’s the one from my laptop.

Here’s the one from my desktop, which is in a room about 25 feet away.

Why in the world are they different? Many things sync via iCloud already and even though the UX is obtuse to get it set up correctly across machines, when it’s finally set it, it works pretty well.

But the Dock? Seriously?

In contrast, following are the two Chrome ribbons on my two machines.

Shockingly similar, like you’d expect.

It’s fascinating to me that even in this “all cloud, all the time” era, Apple still is struggling with the dichotomy between a “computer-centric” view of the world and a “user-centric” view of the world. Sync across machines is simply not a new idea. I get that there is endless complexity everywhere, but this is one of those examples that I think of every day.


A lot of people are predicting that 2018 was the peak and the beginning of a downturn / recession / whatever-you-want-to-call-it.

I’m not a predictor so I have no idea. I try not to pay attention to the macro (as I’ve said many times), but I do think it is important to have a frame of reference about it.

My frame of reference has a few components.

First, it’s going to be incredibly noisy out here on planet Earth. The year 2018, especially in the United States, was full of endless, chaotic noise that carried very little signal. It was either noise for noise’s sake (and page views), or misdirection (like in the movie Swordfish).

This isn’t just politics. It’s everything. And it’s going to get noisier. So, the search for signal gets harder, more complicated, and more important.

Next, the indicators are trailing, not leading. By the time people are prognosticating on the direction of things, the prices of crypto, interest rates, IPOs, the stock market, P/E multiples, and everything else, it’s too late – you have already missed the moment you are probably searching for. So, put all this stuff in the noise category. This is really difficult, especially given our natural human tendency to try to anticipate and react to things in order to win (or believe we are winning.)

The core of my frame of reference is that I’m playing a very long game. At 53, I’ve already been through a lot of downturns – both large and small ones. Some of the big ones impacted the things I was involved in directly (like the collapse of the Internet bubble) and were incredibly brutal to my world. Others, like the global financial crisis, were adjacent to my world. I didn’t even notice many others. But, in all cases, the downturn ended. And, with the benefit of hindsight, there were huge opportunities even in the downturn.

Ultimately, we all die. I’m currently reading Tolstoy’s A Calendar of Wisdom: Daily Thoughts to Nourish the Soul (I’m on January 31st – I read it in the bathroom.) One thing is clear when reading between the lines – the downturn doesn’t care about us.


Welcome to 2019

Jan 01, 2019
Category Personal

Three of my colleagues at USV have first day of the new year posts up this morning that inspired me. Two are macro-related (Fred’s and Albert’s) but one is personal (Bethany’s). Take a look at all three – they are a good way to get ready for what is to come.

Fred’s punchline is “It is going to be a doozy” and I agree. But from my frame of reference, every one of my 53 years on this planet has been a doozy. So, while the macro will for sure be another doozy, I’m focused on what my @bfeld v53.0 goals are and how I’m doing a month into the v53 journey (v53.1).

Curious: I only read five books in December, but the one I’m reading now, Number One Chinese Restaurant, definitely fits in the curious category. I read 113 books in 2018 and have a goal of 100 books again in 2019. However, I had way too many “predictable” books in my 2018 reading list, so 2019 will be much more unpredictable as I skip over the obvious stuff to read and instead indulge my curiosity. If you have non-business, non-tech books that you think will stretch my mind, put them in the comments for all to see.

Healthy: I’m off to a great start on this front. My running is going well – last week was 4:31 running over five days for a total of 21.6 miles and a TSS of 579. This has been a steady build since I started running again in mid-September with a week of two runs, 1:21 for 4.94 miles and a TSS of 52. I’ve lost seven pounds since v53.0 and that feels good. I’ve signed up for the 2019 Cowtown Marathon (Fort Worth) in February and the Covenant Health Knoxville Marathon (Knoxville) at the end of March. If you want to join my Knoxville Marathon team, drop me an email and I’ll send you an invite.

Calm: The metabolizer is in good shape. It managed to not get damaged over the holidays, which is a dangerous time for it.

Present: I’m doing “ok” here but could be a lot better. Amy has noticed that I’ve been distracted and I periodically feel a bunch of external nonsense sneaking into my brainspace. I’d like to blame Twitter or news.google.com, but ultimately this is a discipline I need to keep working on.

Supportive: Each day I’ve thought of a person to reach out to who I know needs some support for some reason. I’ve been doing this by email, but I’m going to play around with physical letters, phone calls, and meals.

Boundless: This aspiration now anchors everything I do. It’s 8 degrees outside. I’m looking forward to my run today. Later today I’ll wander over to the Carriage House (where my writing space is) and put in two hours on The Startup Community Way which I’m getting pretty excited about. I expect I’ll spend some time on the couch with Amy and the dogs reading this afternoon. And, I know we’ll watch at least another episode of The Americans (we are halfway through Season 3 and loving it.) Whatever else happens, happens …

Happy new year. 


I love the concept of Binary Stars. Ian (my co-author) and I are using it in our upcoming book The Startup Community Way which should be out in the second half of 2019.

Amy gave me a New Yorker article titled Binary Stars: The Friendship That Made Google Huge. It’s the story of the partnership between Jeff Dean and Sanjay Ghemawat whose pair programming approach in the early 2000s changed the course of the Google and the Internet.

It’s a magnificent and delightful story. If you are a programmer, engineer, creator of any kind, or are interested in Google history, you’ll love it.

If, like me, you alternate between solo efforts and partnerships, it’s also wonderful.

Some of my best work has been done with a partner. While what I’ve done with Amy is the most visible example of this, collaborations with Dave Jilk, Jason Mendelson, David Cohen, Lucy Sanders, and many others come to mind. And, most recently, I’m excited about my work with Ian Hathaway.

Binary Stars can be magical, and not just in space.