Glowforge

We are all looking for ways to help during the COVID crisis. The most important thing most of us can do is simple: stay home. Taking social distancing seriously is our best collective measure against the pandemic right now. But we need to help the people who can’t stay home. Glowforge has launched the 2 Million Essential Ears initiative. The goal is to print 1 million Ear Savers on Glowforge printers across the US and get them for free to the essential workers who need them. ...

Over the past few years, you’ve seen me write about Glowforge, the 3D laser printer that made history with their crowdfunding campaign back in 2015. Glowforge launched that very campaign at a jam-packed World New York Maker Faire, where folks lined up for hours to get a glimpse at the shiny new machine. Over the next 30 days, they sold $28 million worth of pre-orders to an insatiable crowd of makers. ...

Glowforge recently launched their 3D laser printers to the public , making their product line available within 10-day delivery. As an early investor (and a huge fan) this was an incredibly gratifying moment, as Glowforge is now shipping – in volume – the product from one of the most popular pre-order campaigns in history. We’ve been a part of Glowforge’s journey to production since even before their record-setting crowdfunding campaign. But the campaign was the moment we knew that we’d found something special: the elusive product-market fit. People really, really wanted the product. Now that it has made its way into thousands of households, we’re seeing something even better. People really, really love their Glowforge . ...

While I was in Seattle last week, I had a chance to stop by the Glowforge office and talk to the team during one of their biggest weeks since their historic 30-day crowdfunding campaign . An electric energy buzzed in the air along with the familiar low hum of anticipation in advance of a big product launch. Glowforge was about to launch their 3D laser printers to the world – their entire product line – for delivery in 10 days. ...

Regardless of those childhood aspirations of Batcaves and Tony Stark’s high tech compounds, not every VC has an office (or a company portfolio) full of lasers. But I’m one of the lucky ones. A little history: Foundy made our first investment in Glowforge, the Seattle-based 3D laser printer, back in June of 2015 after seeing the incredible product the team was building. A few months later, they launched with the biggest 30-day crowdfunding campaign in history, during which I spent more time than I’d like to admit refreshing their homepage and watching the numbers climb in astonishment. And before I knew it, we were leading a second investment round to help the team deliver to tens of thousands of customers. ...

We just led a $35 million financing at Formlabs . In case you were wondering, lasers are super cool . In 2010, when we invested in MakerBot, the maker movement was just beginning . While 3D printing technology had been around for 30 years, there were no desktop 3D printers. The concept of using an additive process for 3D printing, where you built up a 3D object from continuous extrusion of a material such as ABS or PLA (plastics) was well understood. But this technology had not been brought to the desktop at a $2,000 price point. MakerBot did that and created an entirely new market segment within the 3D printing industry. ...

We just led a $22 million financing in Glowforge . I’ll start with the punchline – lasers are super cool . When we led a $9 million financing in Glowforge a little over a year ago, we were excited about the potential to do to the subtractive 3D printing world what we did with MakerBot in the additive / FDM 3D printing world. We were also fired up by the beautiful and practical stuff that the team made us to show what the product could do. ...

If you’ve been following our Glowforge investment you will be familiar with the pre-order campaign they are currently running . Halfway through (with 15 days to go) they are now at $7.8 million. Yesterday, Dan Shapiro and I did a video of me creating a Foundry Group coaster out of a piece of wood. It was done remotely – I did all the design work on my computer in Boulder, uploaded it to the Glowforge cloud, and printed it on a Glowforge in Seattle. As a bonus, you get to see a VC (me) struggle with Adobe Illustrator, which – while being ubiquitous – is one of those pieces of software that can only be described as “a beast.” ...

As I read about the unveiling of the Tesla Model X , I have two thoughts. The first one is “I want” (hint: Amy – you need to replace your red Range Rover.) The second is that price of admission is an amazing product. Indulge me while I go on an amazing product rant from our portfolio. Glowforge is turning 3D printing inside out by using a laser to cut and engrave, instead of an extruder to, well, extrude. They just crossed the $4 million mark in day five of their thirty day pre-order campaign . Sphero has sold more BB-8’s in the month since they launched than even I thought possible. I have one on my desk and it gives me joy every day I’m in the office. Accenture just launched their Connected Analytics Experience’s immersive environment which is enabled by Mezzanine. As a daily user of Mezzanine, it actually makes video conference and collaboration tolerable. The demand for the 3D Robotics Solo drone is off the charts. Rock Band 4 comes out next week . Yesterday two new U2 songs were added as exclusives. Enough said. We closed an investment yesterday in a company that will announce next week. I’ve been using the product for sixty days along with their competitor’s product. Their competitor has raised 10x the amount of money so far (prior to our investment), and the product from the company we invested in, from my own head to head comparison, is amazing, compared to the “meh” product from its competitor. We are issuing a term sheet today to another company that I hope accepts our offer. Your mind simply explodes when you use this particular product. I could keep going but you get the idea. When I reflect on our successful investments, regardless of the form factor (software or hardware or both) that they take, they all are amazing products. And the founders come from a product first mindset – their goal is to unambiguously create the best product that delight users every time they come in contact with it. ...

Glowforge has started taking pre-orders with an expected ship date of the pre-orders of before the end of the year. It’s one of the most magical products I’ve ever been involved with. It’s in the “show, don’t tell” category, so spend three minutes of your life and see what you can do with it. For the next 29 days, Glowforge 3D laser printers are available for 50% off the retail price. In addition, if you buy using my referral code, you get another $100 of the price . ...