Getting President Obama To Play With Your Product

Yesterday, President Obama was in Boulder. The guys at Orbotix showed up and got him to play around with a Sphero . Watch the video (it’s pretty awesome) and then I’ll tell you the story of how they made it happen. The short answer – always be ready to demo your product – you never know when the President (or a key customer) is nearby. Our main characters for this story are Ross Ingram and Damon Arniotes. Ross is the one demoing Sphero to the President. Ross is Mr. Everywhere for Orbotix – his job is to handle every hack event, be at every party, and show up everywhere that might be interesting with a bunch of Spheros. Damion is the guy filming everything on his iPhone. His full time job is to video Sphero in the wild and tell the story all the time. ...

April 25, 2012 · 3 min · Brad Feld

Why I Go To CES

Every year my partners at Foundry Group and I go to CES. We aren’t boondoggle guys – our expeditions together are limited to a quarterly offsite, often at Jason’s house (10 minutes from our office), and one trip a year with spouses and significant others somewhere. So CES has been a nice tradition for us where we get to travel together for a few days, hang out in nerd and gadget heaven, and spend time with a bunch of entrepreneurs we work with who are here. ...

January 12, 2012 · 4 min · Brad Feld

Boulder Is For Robots

I’ve been intrigued with robots since I was a little kid. When I was at MIT in the 1980’s, there was a huge movement around the future of robotics. A few of my friends, most notably Colin Angle, went on to do something and co-founded iRobot which he still runs 25 years later. I didn’t pay a lot of attention to robots or robotics in the 1990’s as I got caught up in the Internet, but started thinking about them again about five years ago. Over the past few years, as part of our human computer interaction theme, we’ve invested in several companies doing “robotics related stuff” including MakerBot (3D Printers) and Orbotix (a robotic ball controlled by a smartphone). I’ve also looked at lots of robot-related companies and thought hard about the notion that the machines have already taken over and are just waiting patiently for us to catch up . ...

January 3, 2012 · 7 min · Brad Feld

Sphero Has Shipped!

My little buddy, the robotic ball controlled by your smartphone named Sphero, has shipped and you can order a Sphero now! Having watched Sphero come to life over the past 17 months, starting as a seed of an idea in the heads of two mad geniuses (Ian Bernstein and Adam Wilson) has been awesome. I remember seeing Ian and Adam’s video application to TechStars for the Boulder 2010 program (at the time the company was called Gearbox). There were a lot of questions on the selection committee because it wasn’t a typical software thing. “These guys are hardware hackers – will we have good mentors for them?” was one of the questions asked. “Fuck yeah” I said. “I’ll be one of their lead mentors. I love robots.” ...

December 21, 2011 · 5 min · Brad Feld

Happy Halloween

My friends at Orbotix have made a spooky Halloween video for you starring Sphero . The costumes were made by Adam (one of Orbotix co-founders) using his MakerBot . Happy Halloween from Sphero from GoSphero on Vimeo .

October 31, 2011 · 1 min · Brad Feld

A Better Way To Play Golf With Your iPhone

Play golf? Just watch the video. Then go pre-order a Sphero . Office Golf with Sphero the robotic ball from GoSphero on Vimeo . If you want to see the app behind this, Orbotix has a longer description on their website .

August 25, 2011 · 1 min · Brad Feld

Golfing At Night Will Never Be The Same

I have an unbelievable nerd crush on my friends at Orbotix . They are marching hard towards a late 2011 release of their first product, Sphero . In addition to the physical robotic ball, they have a bunch of iOS and Android games that are taking shape. One of them is golf. Take a look at “night golf with a Sphero” (hint – it’s awesome). Sphero Night Golf from GoSphero on Vimeo . ...

June 15, 2011 · 1 min · Brad Feld

Another Day, Another Need In Boulder For iOS and Android Devs

Orbotix , one of our investments (and a TechStars Boulder 2010 company) is looking for an iOS and an Android developer. If you don’t know Orbotix, they make Sphero , the robotic ball you control with your smartphone. And if you you wonder why you should care, take a look at Sphero on his chariot being driven by Paul Berberian (Orbotix CEO) while running Facetime. I got the following note from Adam Wilson, the co-founder of Orbotix – if you fit this description email jobs@orbotix.com ...

April 27, 2011 · 2 min · Brad Feld

Jobs at Orbotix

My friends at Orbotix are hiring . Following is the list of open positions. If you fit the description, like playing with robots, want free beer all day, and live in Boulder, email them a note with a resume . – Game Designer : Are you passionate about gaming and have a deep understanding of game design and game mechanics? This isn’t a programming job but you will need to be able to create wireframes and rough graphics for games that bridge the gap between the virtual world on your phone with the physical gameplay aspects of Sphero . ...

March 12, 2011 · 2 min · Brad Feld

Start Every Board Meeting With A Demo

I find three hour “reporting board meetings” where everyone sits around and goes through a 50 page PowerPoint deck to be tedious. When I first started investing in 1994, this was the norm. I put up with it even though it wasn’t my style because (a) I didn’t know better and (b) I didn’t have any better ideas. 27,351 board meetings later, I know there is a better way. I’ve encouraged everyone I work with to try different approaches. I’ve written about some of my favorites in the past, such as doing an entire board meeting off of one slide with a list of “top of mind” items that the CEO has (this assumes that all the board material – appropriate data about the business, financials, and any department updates, have been previously circulated and consumed by all board members.) ...

January 26, 2011 · 2 min · Brad Feld