Brad Feld

Category: Books

Amy and I just spent a week off the grid in Hawaii with my partner Ryan, his wife Katherine, and their son. It was a much needed break – I was once again totally fried – from work, travel, and all the training for my upcoming 50 mile race. Amy is about halfway through the mending process for her broken arm so it was nice for her to just relax and be ministered to, especially by her man servant – me!

I read nine books on this this trip. I was with an eight year old boy so we had plenty of Percy Jackson and the Olympians in between the more serious stuff. I had a lot of business books that I’d been avoiding reading so I decided to take my medicine and read some of them so at the minimum I could delete them from my Kindle.

The full list of reading (not including People, US, Vanity Fair, Time, and Glamor) follows:

How They Started – Carol Tice and David Lester: This was a bunch of short essays about the founding and development of various companies, including LinkedIn, Zynga, Twitter, Groupon, Etsy, Dropbox, IBM, RIM, eBay, Microsoft, Pixar, Chipotle, Jamba Juice, KFC, Coca Cola, Pinkberry, Zipcar, and SPANX. The mix of companies was fun, although like most business history I was amazed at the missing info and the rewriting of important moments around the founding of the company. The authors did a good job but, given that I knew a few of the stories in detail, missed some important points.

The Lightning Thief – Rick Riordan: This was my first Percy Jackson book. It had a similar formula to Harry Potter (and many other heroic children coming of age books) but with a fun mythology underpinning. Perfect for a smart eight year old who loves to read along with a 46 year old who still likes to think of himself as in his early teens.

The New Road to Serfdom – Daniel Hannan: My uncle Charlie told me to read this. Hannan is an MEP who is outspoken about British, Europe, and America’s economic and political problems. He believes in the theory of localist and giving strong power to local government and weak power to national / federal government. I enjoyed some of the book and found myself nodding in parts, but found others unnecessarily polarizing and tone deaf to the continually evolving macro scene, at least from my perspective. I wouldn’t have read this unless Charlie put it in front of me – I now understand his (and my Dad’s) political position more clearly.

Into The Forbidden Zone – William Vollman: Easily the best non-fiction book of the week. Last year on spring break we cancelled a trip to Hawaii (with the McIntyres) because of the earthquake, tsunami, and nuclear disaster in Japan. This is a well written short travelogue by Vollman who spent a few weeks in Japan after things had settled down and wrote about his experience and observations as a westerner traveling through some of the impacted areas. Not a “fun” book, but an interesting and thought provoking one.

The Sea of Monsters – Rick Riordan: Percy Jackson book #2. Better than book #1 – more fun, better characters, faster pace.

Who – The A Method For Hiring: I wasn’t looking forward to this book – I find books like this excruciating to read and generally hit “skim” by about page 30. I found this one to be really good – it drew me and and ended up being a very practical guide to how to hire great people. I’d recommend it to anyone in an entrepreneurial company who is responsible for interviewing and hiring people. I rarely send out book recommendations to the Foundry Group CEO list – I sent this one the day I got home.

Boulevard of Broken Dreams – Josh Lerner: The subtitle summarizes the book nicely – Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed–and What to Do About It. As I continue to grind through writing Startup Communities: How To Create An Entrepreneurial Ecosystem In Your City, I’m trying to maintain a steady diet of complementary books. Lerner does a good job of dissecting government efforts and involvement around the stimulation of entrepreneurship and does a thorough job. This is a negative leaning book, but there is some positive and constructive stuff in it.

The Titan’s Curse – Rick Riordan: Book #3 of Percy Jackson. Not as good as Book #1. I’m not bored of this yet – I’ll definitely read book #4 and #5, but that might be it.

The Design of Business – Roger Martin: Ugh. Given the subtitle (“Why Design Thinking is the Next Competitive Advantage”) I was hoping for something amazing and magical about design and how important it is in the context of creating great companies. Instead, I got a handful of boring stories about big companies including a long section on how amazing innovative RIM is and how their strategy around design in the consumer market will blunt the iPhone’s entrant into the enterprise. Ok – whatever.

I expect Q2 to be much more about writing than reading, and then this summer will be about both. Either way, the infinite pile of books I have is easy to carry around due to my Kindle (well – the Kindle app on my iPad) so I always have plenty of them with me at all times.


I expect many of you have read at least one book on Steve Jobs and Apple since Jobs’ death. If you, like me, grabbed and consumed a copy of Steve Jobs by Walter Isaacson, I have a recommendation for you. Go buy a copy of Inside Apple: How America’s Most Admired–and Secretive–Company Really Works by Adam Lashinsky. It’s much better, much more interesting, and in many ways, more revealing.

I’ve long admired Lashinsky’s writing in Fortune. Sometimes he makes me want to scream when he missed the mark, but often he gets under the surface of what is going on an covers it in an interesting and compelling way. He doesn’t write puff pieces while at the same time avoiding the trap of always writing nastiness, especially unfounded stuff, that many journalists seem to have fallen into the trap of (which – I expect – was prompted by competition from bloggers and the endless fight for headlines and link bait.) Lashinsky has avoided this trap, which makes me enjoy reading him even more.

I wrote a short but extremely positive review of Isaacson’s bio on Jobs. I liked it a lot, but as time passed I felt mildly unsatisfied. I couldn’t put my finger on it until a dinner conversation with a friend who knows Isaacson and some of the back story of the book. It came up randomly in our conversation and after I told him what I thought he responded that he thought it was a huge disappointment. He said that Isaacson totally blew it and his publisher, and the pressure of “publishing now” undermine the potential for what he was working on.

My friends suggestion was a simple, yet profound one. Isaacson should have publicly stated that he was delaying the book for a year and then gone back and re-interviewed many of the people he’d talked to. He should have probed deeper on the character of Jobs and explored things that people might not have been willing to say – both good and bad – when Jobs was alive. And he should have taken his role as official biographer more seriously – rather than rushing a book out on the heels of Jobs’ passing, he should have paused, thought hard about how he was trying to portray Jobs, and worked incredibly hard to nail it.

His words rang true. And, as I read through Inside Apple I kept thinking about what my friend said. We all know that Apple is an intensely secretive company and the external (and internal) messages are tightly controlled. By Jobs. Now that Jobs is no longer around, the dynamics around this might change. It certainly would change in anonymous conversations with an official biographer. Regardless, another level of research, thought, and analysis would be powerful.

This is what makes Lashinsky’s book so interesting. He doesn’t focus on Jobs, he focuses on Apple. But by focusing on Apple, he does a magnificent job of exploring and revealing Jobs. As a bonus, this isn’t yet another story of Jobs’ progression from adopted son to the Apple II to Next to Pixar to Mac to iPhone to iPad. Instead, it’s a contemporary look at the company, what makes it tick, and how it really works.

Lashinsky gets to some provocative stuff. In a section about “the narcissist (Jobs) and his sidekick (Cook)” he discusses how the narcissist / sidekick relationship can be incredibly effective. In this one section, he nails the notion of a productive narcissist, which captures part of the psychology of many successful entrepreneurs I know. It’s much more subtle – and useful – than the normal “pathological narcissist” discussion that follows many entrepreneurs around. A tweet about this section in the book from me generated an email exchange with an organizational psychologist friend which gave me an even deeper understanding of this dynamic.

Overall, I give this book an A+. If you are into Apple, curious about it, use their products, or are curious about Steve Jobs and the other leaders at Apple, I highly recommend this book. And yes, I read it on an iPad.


My close friend Ben Casnocha and Reid Hoffman’s new book The Start-Up of You is officially out. And – it’s #1 on Amazon. Not just in some obscure category like Business & Investing: Small Business & Entrepreneurship: Entrepreneurship, but #1 in all books on Amazon. That’s awesomely cool. And well deserved.

I met Ben about a decade ago. He came to Mobius with his dad to talk about his company Comcate. I think he was 14 or so at the time. I fell in love with him in the first meeting and have been a friend of his ever since. He’s been involved in many things that I’ve worked on, including being an early TechStars mentor and we generally get together for a few days (with my wife Amy) every year or so. It’s been a blast to be part of Ben’s transition from precocious young high school entrepreneur to best selling author (and I expect – after Sunday’s New York Times comes out, a NY Times Bestselling author.)

While I’ve known Reid for a shorter period of time, we’ve spent a fair amount of time together over the past four years as fellow board members at Zynga. A few years ago Reid asked me what I knew about Ben. They’d been hooked up and were talking about doing a book together. When Reid described what he was talking to Ben about, without hesitation I said “Ben’s your guy – you’ll love working with him and he’ll do an awesome job.”

The Start-Up of You is the result of their collaboration. If you haven’t bought it yet, go buy it now – it’s excellent and highly relevant to every human on the planet.


I gave a talk titled “Resistance Is Futile” yesterday in Park City at the annual meeting for one of our LPs. This is a version of a talk I’ve given several times, starting at Defrag last fall. The slides don’t change, but I make up the talk each time and tune it to the audience.

When I got to the slide titled Science Fiction Is Becoming Science Fact I went off on a version of my rant about the importance of reading, watching, and thinking about science fiction. I always use Oblong and co-founder John Underkoffler’s work as an example here since they have created a company around the iconic science fiction future that John envisioned for the movie Minority Report.

But then I mentioned a book I’d just read called Avogadro Corp. While it’s obviously a play on words with Google, it’s a tremendous book that a number of friends had recommended to me. In the vein of Daniel Suarez’s great books Daemon and Freedom (TM), it is science fiction that has a five year aperture – describing issues, in solid technical detail, that we are dealing with today that will impact us by 2015, if not sooner.

There are very few people who appreciate how quickly this is accelerating. The combination of software, the Internet, and the machines is completely transforming society and the human experience as we know it. As I stood overlooking Park City from the patio of a magnificent hotel, I thought that we really don’t have any idea what things are going to be like in twenty years. And that excites me to no end while simultaneously blowing my mind.

I’m spending the day tomorrow at the Silicon Flatirons Digital Broadband Migration Conference. This year’s theme is “The Challenges of Internet Law and Governance.” And, as we recently discovered with SOPA, PIPA, and now ACTA there are huge disconnects between government, lawyers, incumbents, and innovators. I’m on one panel which I’ll make sure is spicy – I hope others really get into the issues this year. There will be a live stream of the event on UStream (which is awesome – imagine the effort to do that 20 years ago) so you can watch it in real time if you want.

Every single person there needs to read Avogadro Corp, Daemon, and Freedom (TM). My guess is very few have. And that’s a problem for them, but not for the machines.


After a long really fun day yesterday at TechStars and StartLabs I wandered over to 34-101 to be on a panel for Joost Bonsen and Joe Hadzima‘s IAP class 15.S21: The Nuts and Bolts of Business Plans. It’s not really a class about business plans rather a class about starting a business and has been regularly modernized by Joost and Joe. On the panel were the two founders of Super Mechanical (creators of Twine) which is an awesome project that used Kickstarter for its initial financing (and that I’m an excited supporter / customer of.) I had a fun day and wish I had found more IAP courses to help teach and participate in this trip.

After the course finished at 9:30, Joost and I wandered over to the Muddy Charles for a beer. When I crawled into bed at 12:30 my head was full of a ton of awesome ideas that came out of our rambling three hour discussion. I’ve been friends with Joost since the early 1990’s when we first met around the MIT 10K competition and have been a huge fan of his ever since.

Among other things we talked about the startup ecosystem in and around MIT and the evolution of Boston as a region. The comments in my post from yesterday titled I’m in Cambridge, Not Boston were great and stimulated additional thinking on this topic, as did Joost’s experience here over the past 20 years. Joost has incredible knowledge and history of the region and of MIT, which occasionally appears in posts like How Kendall Square Became Hip: MIT Pioneered University-Linked Business Parks but is really apparent when you spend extended time with him talking about MIT, how it evolved, what it is today, who has been involved along the way, and the entrepreneurial community that has evolved around it.

About mid-way through the conversation Joost dropped two phrases on me that blew my mind. The first was “Creative Construction.” As we were talking about startup communities and the new book I’m working on, Joost said “How about a play on words on Schumpeter’s “creative destruction” and call your theory about startup communities “creative construction” instead. After I put the exploded pieces of my brain back together and said “that is exactly fucking right” he went on. “Think of entrepreneurship as a tool of mass construction.”

The play on words is just delicious. And right on – we are talking about an awesome positive force in the world and should be using language that represents that. At the core of our conversation was the notion that an entrepreneurial region like Boston is actually a collection of 100,000 person “entrepreneurial neighborhoods” (that’s what Kendall Square is, as distinct from the Fort Point Channel area, or the Leather District, or what’s going on in Davis Square, or …). And the idea that creative construction drives this – and the neighborhoods are part of a broader entrepreneurial community (in the region) is a construct that resonates with me.

I’m off to HubSpot to give a talk, a swing through Venture Cafe at CIC, and then back to StartLabs for the rest of the day. My three weeks in Boston (well – Cambridge) with a side trip to New York is coming to an end. It’s been amazing, enlightening, educational, productive, and a lot of fun.


Over the last three weeks I’ve had numerous people ask me how my trip to Boston has been going. For a while I corrected them and said “I’m mostly in Cambridge” but gave up. Tonight, after hanging out at the TechStars Boston Mentor evening and program kickoff, I got into a long discussion with a Bill Warner and Ken Zolot about Cambridge, Boston, and startup communities. At some point in the conversation I blurted out “I have no idea why we call this program TechStars Boston instead of TechStars Cambridge.” And then something that I thought was important dawned on me.

My entire entrepreneurial view of “Boston” is centered around Cambridge. I’ve been here for two of the last three weeks (I spent four days in New York). I’m staying in a hotel in Kendall Square across from Google and next to MIT. I’ve spent my days walking to meetings at MIT, Kendall Square, Tech Square, Central Square, and East Cambridge including what I refer to as “the old Lotus building”. I’ve had all of my meals in Kendall Square or Central Square. Other than running, I’ve only been physically in Boston four times – first when I arrived at the airport, then when I took the train to New York, then when I returned on the train from New York, and finally when I spent the morning at Fidelity’s FCAT offices at Summer Street.

Now, I know there is plenty of startup activity in Boston. My old neighborhood near Fort Point Channel (I used to live on Sleeper Street in a condo at Dockside Place) is bustling with startup activity. There’s plenty of stuff on 128 and 495. There’s are other entrepreneurs tucked around the city. But that’s not the interesting story, at least in my mind.

The few square miles in Cambridge around MIT is the white hot center of startup activity in the region. One of my basic principles of startup communities is the need for what I call entrepreneurial population density (EPD) which I calculate as the total number of entrepreneurs and employees of entrepreneurial companies divided by the total number of all employees in a region. Then an even more powerful metric is entrepreneurial density, which is EPD / size of region. A large EPD in a small physical region wins.

Part of the magic of Boulder is the entrepreneurial density of the place. And as I wander from meeting to meeting in Cambridge, running into people on the street who I know, or who I met with the day before, or I who I want to know, reminds me of the dynamic in Boulder. For example, I ran into Matt Cutler on my way to Rich Levandov’s office and we walked over together. I bumped into the StartLabs organizers when going to a meeting with Will Crawford. I saw Joe Chung while hanging around StartLabs. I saw 50+ mentors who I knew last night at TechStars and expect to see more today when I’m there. While having breakfast with Michael Schrage at the Cambridge Marriott Joost Bonsen came over and said hello. At Dogpatch meeting with Yesware I saw Dave Greenstein and gave him a hug for his new kid. And the list of moments like this, which happened with 10 square blocks, go on and on. But when I hop on the red line and travel to South Station, the magic disperses.

I remember when the Boston VC community moved from downtown Boston to Waltham. I understood it was an effort to create a “Sand Hill Road” like venture community but the big miss was that an MIT student couldn’t hop on a bike and ride to Waltham like a Stanford student could with Sand Hill Road. And it’s no surprise that downtown Palo Alto, which is even closer to Stanford, is an attractive place for VCs to hang out. The snarky message when the VCs moved to Waltham was that they wanted to be close to their fancy houses and their private golf clubs and the entrepreneurs could come to them. It’s no surprise that many of these firms have relocated to Cambridge, recognizing that they should be in the middle of the entrepreneurial energy.

I’d suggest to the Cambridge and Boston startup communities that they should think of themselves as two separate but related communities. Even within Boston, it seems like there are different startup communities in downtown, 125, and even 495. I think that thinking of it “Boston” is a mistake.

In my world view, the entrepreneurs drive the startup community. Focus on entrepreneurial population density and entrepreneurial density – and make sure your geographic region is small. Over time, linking the critical mass together in a larger region (e.g. Silicon Valley or Boston) is fine, but the real power comes from the startup communities with the largest EPD in small physical regions which are big enough to have critical mass.


I’m working on a book with Mahendra Ramsinghani called “Startup Boards” where we are trying to provide clear best practices for how the boards of startup companies should work. You may recognize Mahendra’s name – he wrote The Business of Venture Capital which I reviewed recently.

This book is part of my continuous effort to dramatically improve startup company boards. I’ve been on hundreds of boards and have been to thousands (or tens of thousands) of board meetings and way too many of them are bored meetings instead of productive sessions consisting of the leaders, owners, and board members for a company.

Give us a hand and take 5 to 10 minutes to fill out our survey on Startup Boards. It can be anonymous or include you name and email if you are willing to be interviewed in more depth.


My mom and dad have a wonderful gift coming to them this week. Yesterday evening I read The Beautiful Bronx 1920-1950 and The Bronx: It Was Only Yesterday, 1935-1965. Well – I mostly looked at the pictures and read the descriptions of the pictures, as that was the meat of each book, but the intro sections were also very cool.

My parents were each born in the Bronx and lived there until they moved to Blytheville, Arkansas in 1965 for a year. Growing up, my brother Daniel and I visited the Bronx periodically, as that’s where our grandparents lived (until my dad’s parents moved to Ft. Lauderdale) and we often heard tales of their time growing up in the Bronx.

I discovered these books a few weeks ago at my close friend Len Fassler’s house. Len is key mentor of mine who has had a profound influence on me both personally and professionally. I was scanning his bookshelves during a break in the evening and noticed these two books. He noticed me noticing them and told me to borrow them. Instead, I emailed myself their names and bought them later that night on Amazon.

They are beautiful books about a different time in America. The Bronx was growing fast during the time period and was a magical place to live. It was close enough to Manhattan to get to use the New York, NY mailing address, yet far enough away to be its own place. It has huge ethnic diversity that was integrated in many ways, but also organized around the notion of neighborhoods. I recognized some of the street names, neighborhoods, and buildings from conversations with my parents and the few times that I’ve been through the Bronx in recent years. But mostly I just tried to transport myself back to a different time in our country.

I’ve encouraged my dad to write more about his childhood in the Bronx on his blog. He’s written a few, like Punch Ball In Claremont Park, The Bronx (NY) 1945-1953, Jake the Pickle Man, Summer of ’47, and StrikeOuts: A New York City Street Game. But he’s got a ton more in him so I hope these books inspire him.

Mom / Dad – the books are in the mail – you should have them this week!


I’ve been a big supporter of the Startup America Partnership since its inception at the beginning of last year. The organization is now a year old and is starting to really have some impact. I’m psyched about the groundwork they’ve laid down and their plans for 2012.

One of the initiatives I’ve been very involved in is Startup Colorado which we launched a few months ago. I also gave my first Startup America webinar today to a bunch of entrepreneurs who are members of Startup America Partnership about fundraising. And there’s a lot more coming to entrepreneurs who are members of the Startup America Partnership.

So – sign up now. If you are a Colorado-based company, this will automatically get you into the Startup Colorado infrastructure as well at the Startup America Partnership. If you are in any other state, you’ll be part of the whole Startup America Partnership as well as your state when they launch (if they haven’t already).

My simple appeal to all entrepreneurs in Colorado – please sign up. There is no cost to you. There are tons of benefits. It helps us more efficiently connect with you and engage you in the Colorado startup community and we want to show the world how powerful the startup community is in Colorado. Plus, I’m now in a heated match for the number of startups – competing with David Cohen and the other TechStars Managing Directors (David Tisch, Katie Rae, Andy Sack, Nicole Glaros, and Jason Seats.) You wouldn’t want them to show me up, now would you.

Sign up. And help everyone in America win as we create more and more entrepreneurial companies together.