Brad Feld

Category: Entrepreneurship

This is the best quote I’ve seen all week. It’s from Greg Sands post on TechCrunch titled The Real Silicon Valley

Greg is a long time friend and co-investor. I’m on the board with him at Return Path and he’s on the board with my partner Ryan at VictorOps. Along with my partners, we are all LPs in Greg’s fund Costanoa Ventures.

Greg’s post is great. Here’s the windup:

“Every time I hear people talking about unicorns, I think “all hat, no cattle” or “another person living in the land of style over substance.” I’ve found myself blurting out, “F$&@ Unicorns!”* twice recently, including when I was on a panel at Stanford School of Engineering on Entrepreneurship from Diverse Perspective. (Yes, I get the irony.)”

Go read it. I’ll be here when you get back.

It’s useful to recognize that the two companies Greg mentions in his post – Datalogix and Yokou (he was an investor in both) are not based in the bay area (Datalogix is in Colorado (in Westminster, between Boulder and Denver) and Yokou is in Beijing)), reinforcing the notion that “Silicon Valley” is a state of mind or a metaphor, rather than a physical place.

Last week a CEO in the bay area who I think is dynamite DMed the following via Slack.

“people don’t talk about what they’re making. all anyone talks about is raising money”

This is a nice link back to Greg’s post, where he quotes Jim Barksdale, the CEO of Netscape (Greg was the first product manager at Netscape.)

“Our purpose here isn’t to make money. Our purpose is to acquire and serve customers. Making money is the logical consequence of doing our jobs well, but it isn’t our purpose.”

I’ve got a post in me called Dragicorns that I haven’t had the time to get out of my head, but Greg’s reminder will suffice for today.

If you are an entrepreneur, focus on the purpose. Your purpose. And your company’s purpose. Once you stop doing this and start focusing only on the money you are fucked.


Earlier this week I wrote a post titled The Religion of Silicon Valley. It was intended to be provocative and exploratory.

The comments were great and helped me think through this concept more (note: the comment counter is broken on the main page due to a plug-in conflict – we are trying to figure it out. The counter is correct on the post page…)

Then I wrote a post titled The Board Operating System. A few folks tied together the concepts of Religion and Operating System as an operative metaphor for Silicon Valley.

That stimulated a bunch of other phrases in my mind to use as metaphors. As I ponder them, I’m curious which ones fit or don’t fit, and why. Some phrases include:

  • Religion
  • Operating System
  • Frame of Mind
  • Culture
  • Cult
  • Something Else?

If you are game to play and help think through this, comment away!


In the comments to my post yesterday titled The Religion of Silicon Valley, Rosey commented that the choice of metaphor could be “operating system” instead of religion.

“Brad, I expected your choice of metaphor would be ‘operating system’ more than ‘religion’, as the term ‘religion’ carries a lot of baggage and generally involves some supernatural truth claims. An ‘operating system’ both defines its environment and thrives within it — and the idea of an OS seems less cluttered with other analogies, like heaven, hell, and Eden.

Can you, for example, take the SV’s operating system and drag and drop it into Boulder or Kansas City? You can — but the VC’s the operating system needs to plug into may not be fast or scalable enough — the peripherals the OS expects to interact with.

The SV OS ought to work in a Bolder or Kansas City if we can ‘install it.'”

I love the phrase “operating system” to describe things. I saw a presentation from Anil Dash a year or two ago that completely recast government and how it works into the construct of an OS (it was epic – I wish I had the slides).

Yesterday I got an email from a CEO of a late stage company I’m involved in who is modifying his “board operating system.” He has a new late stage investor and it’s time to change the board OS to incorporate this new director and how he likes to work into the mix in a way that is additive to everyone, especially the company and the CEO.

It’d be easy for the CEO to fight this and say, “Nope, this is how we do things” but he’s wiser than that and instead is spending time thinking through how to modify the OS so that it works for everyone, including all the existing investors who are very happy with the existing board OS.

Here’s a quick table of the “current” and “future” board OS. The communication is clear and the rhythm is well-defined.

Board Operating System

In 2014, Paul Berberian, CEO of Sphero, wrote an email to his board (which I’m on) titled Orbotix Board of Directors Expectations. We use this as our board OS at Orbotix and it’s been incredibly helpful. If you are struggling with your board dynamics, it’s worth reading and contemplating creating something similar.

I’m a strong believer that a great CEO sets the expectations for how the board of a private company works. Too many CEOs of startups don’t put the energy into this and as a result boards take on default behavior that is a function of the experience, style, and temperament of individual board members. This is, at best, suboptimal, and is often a clusterfuck.


I miss capital efficiency. It seems like you were our best friend just yesterday.

Were you a myth? A lie? A justification by VCs to explain away their lack of capital to invest? A rationalization by entrepreneurs to explain away their inability to raise capital?

Do you remember all the blog posts about how companies needed so much less money? All the articles about how capital efficient businesses were a result of AWS, better software development tools, easier starting points, better scaling technologies, and lots of other things.

Do you remember when it was “all software, all the time?” There was no discussion of hardware, or any need to build hardware companies. Internet of Things wasn’t yet a buzzword. If you had any notion of manufacturing in your business VCs would immediately say “you can’t build scale and value like a software-only company.”

This was all just five years ago. Oh how things change.

Was it just bullshit? Or is it actually a parallel universe of happiness?

I’m going to assert it’s a parallel universe of happiness based on the successful companies in our portfolio that I would categories as capital efficient. We have a bunch of them. And we’ve learned that it is a lot easier to make a 10x return on capital on a company that has only raised $10m then it is to make a 10x return on capital when a company has raised $100m.

And we like that. We aren’t afraid of going for a 10x (or more) return of capital on companies that have raised a lot more money, but when a company can become cash flow positive on a small amount of capital (say $5m – $10m) and grow over 100% year-over-year without raising another nickel of equity, well that’s a silent killer.

If you want a few more discussions about this, I did a quick search on “venture capital capital efficiency” and came up with:

Seems like our little corner of the universe might need an episode of Mythbusters.


I heard a rumor on a call the other day that some startup companies are starting to keep balance sheet cash in higher yield instruments such as corporate debt. This is apparently becoming trendy again as private companies do $25m+ rounds and end up with a bunch of cash on their balance sheets.

This scares the shit out of me. As a high growth startup, I think you should be focusing on maximum protection for your cash, even if the yield is 0%.

In 2001, we had several companies lose over $1m (including one that was public that lost $7.5m) in corporate bonds, which were being pushed on startups by the various banks as “safe.” We also had at least one case of a mess in the 2008-2009 time period with someone with one of those fancy action rate securities that froze cash for a while (they eventually got it.)

And when I say “lose”, I mean the cash just vaporized. I remember seeing the email about the public company that had $7.5m disappear from their balance sheet. No one on the board was even aware that cash was tied up in corporate bonds, let along risky yield seeking ones. It was a powerful signal, at which point I actually spent time learning about the corporate debt market. It’s a good case of “it’s nice until it isn’t, and then it’s really not nice.” It’s probably even more severe today.

Don’t fall into this trap. It’s worth double checking your cash / treasury policy at your next board meeting and making sure your board knows where your cash is. And, more importantly, if you are CEO, knowing where your cash is.

Be careful out there. The scary monsters are starting to hang out at the bar again. They look really cute, cuddly, and intriguing, until they don’t and chomp down on a random body part.

Hint: US Government Treasuries are good.


Mattermark team hanging out in KeystoneI’ve been to a gazillion board meetings. I’ve written a lot about them including a book called Startup Boards: Getting The Most Out of Your Board of Directors and piles of board meetings posts on this blog. I still do a lot of them, but I’ve definitely been on a quest the past few years to (a) figure out what works best and (b) try to organize my world around more effective board meetings based on what I’ve learned.

On Friday, I had a Mattermark board meeting. It was our second one since we invested in Q414. Danielle Morrill wrote a post in February about our first board meeting. It was a long board meeting as I’d reserved from 11am until the end of the day for it, followed by dinner together, but it was very different than the one we just had as we search for our rhythm as a board.

At the first board meeting, Danielle, Kevin, and Andy came to Boulder and spent a few days here together. In addition to the board meeting, they spent a bunch of time with founders in other Boulder-based portfolio companies of ours.

This time the Mattermark leadership team, including Sarah, BT, and Beau came to Colorado. They arrived Thursday night and drove up to my house in Keystone (about 90 minutes away). I got up early Friday morning and drove up there, getting there around 10:00am. The Mattermark gang was up, had just finished breakfast, and were doing what lots of startups do when they are hanging out waiting for an investor to show up (queue photo of people sitting around on their laptops.)

We got a little more coffee and then went downstairs into our big, comfy TV room. Last time, we worked directly in a Google Doc. This time, Danielle made a deck summarizing everything we’d been doing back and forth in via the Google Doc over the past week leading up to the board meeting. The deck looked good on our 75″ TV and we fired up Skype on a laptop at the front of the room for Lisa (who couldn’t come) and Megan (our outside counsel.)

We proceeded to spend until almost 8pm going very deep on various aspects of the business, product, product strategy, organizational dynamics, and goals for Q215. During this time, we took 90 minutes off for lunch and had a bunch of Mexican food at Fiesta Jalisco. At about 7pm we shifted into an executive session of just founders and board and then Danielle and I spent 30 minutes just doing a 1:1.

We then jumped into cars and went out to a late dinner. My favorite Sushi place Kemosabe Sushi had an hour wait so we went to Silverheels Bar and Grill next door. We were done talking business so we talked science fiction, crazy obsessive habits, fun ways everyone had met each other, and the stuff you talk about after a long day together.

They then drove back to my Keystone house to spend the rest of the weekend together. I drove home because I really wanted a weekend with Amy just hanging around and chilling out (she’s taking a nap as I write this.)

Overall, I’ve tried to shift my board meeting rhythm to once a quarter. My favorite board meetings are the ones that including the entire management team. I like to have a meal with the entire management team as part of the board meeting. I like to have social time and give the team time and space to get to know me better, and themselves better, outside the normal pressure of the day to day grind that is startup life.

I’m a very deep believer in continuous engagement with companies I’m an investor in. As a result, I do not like a monthly board meeting rhythm. I think it’s too much overhead on a leadership team and lets investor / board members off the hook for continuous engagement. More specifically, I know many investors who only really engage with companies either around the board meeting, when a transaction is going on, or when there is a crisis. While this might be useful for some people, it’s not my style nor how I like to engage.

I’ve only had a few of these “full-day retreat at my house in Keystone followed by management taking over the house” type board meetings and I really like them. I expect I’ll do more in the future and encourage any of the companies I’m on the board of to take me up on them.


As Sean Wise and I roll through the Canadian edition of our tour for our latest book, Startup Opportunities: Know When to Quit Your Day Job, we’ve been talking a lot about the starting point of one’s entrepreneurial journey. I’ve talked about mine intermittently but was reminded recently about a summer that really started me down the entrepreneurial path.

2430 Denmark, Garland, TXAnyone out there recognize the house on the left? If your name is John Underkoffler, Pat Ruekert, or Mike Barron, you may remember one fine summer in 1986 when you lived there with me while I rented the house from Cecelia Feld for our home and office.

We worked on three different projects that summer. Pat and I worked on the software for the first major Feld Technologies customer, Bellflower Dental Group. Mike and I worked on DOSBox, which rolled into a Feld Technologies project for a while in 1987 but never went anywhere. And John and I worked on DataVision Technologies, another company I co-founded, but was ultimately unsuccessful.

While I count the real start of Feld Technologies as 1987, which was the year that Dave Jilk became my partner and we formally started up, Feld Technologies actually dates back to 1985 when I was using it simply as a consulting company for work I was doing. My first client was Petcom, a startup in the oil and gas industry where I wrote two software products – PCLog (for Well Log analysis) and PCEconomics (for economic analysis of oil and gas projects). Both were for the early IBM PC (each actually run on a dual-floppy disk 8088-based PC). Another early customer was AEC, which was a division of IHRDC (a long-time Feld Technologies customer). I can’t remember what I did for AEC, but I remember the name.

The Bellflower Dental Group project came via Kevin Parent, a fraternity brother and close friend for many years. Kevin invited me out to LA for Christmas break in 1984 and I met his step-father, Peter Wylan. Peter had a gigantic dental practice in Bellflower, CA (hence Bellflower Dental Group). He’d figured out how to be the dentist for all the union workers in the area and had something like 100 people working for him, cleaning teeth, doing bridges, putting on braces – that sort of thing. It was entirely manual – paper and insurance forms everywhere. Over a three year period I wrote, with Pat, software in Dataflex which resulted in a 100 user+ PC-based network that Bellflower ran their practice on until the early 2000s. The Y2K issue is a story for another day.

I can’t remember how Mike and I met but he was a DOS hacker and we decided to try to make a Norton Utilities like thing for all the different PC-based interrupt drivers. C was just becoming popular and most people were struggling with the linkage between C and the DOS-based interrupt schemes that let you do a bunch of things with the PC that weren’t in the higher level languages.

DataVision came out of a relationship with one of Petcom’s customers, a guy named Gabriel Prieto, who wanted to start a business around a science called Cephalometric analysis. I no longer remember Gabriel’s link to that, but it was pretty cool stuff at the time and John and I thought we could write some software to automate what was then a very manual process that included Xrays, drafting paper, rulers, and protractors.

In hindsight, all three of these projects were at the beginning of a very long arc of automation. One – the Bellflower project – was very successful. While the software that John and I wrote for DataVision (mostly John – I did architecture / design work) was “jaw dropping” (sorry – I couldn’t help myself), it turned out that there was no market for it so the company failed. And DOSBox, while neat, went the way of so many other things that were very neat hacks but had a short duration of relevance.

But the summer was special. It was the first time we were living in a house away from parents or college. We must have had four bedrooms in the house, although looking at it makes me think the bedrooms were very small. I know we each slept with a computer in a our room. They were all connected with a Netware network (something I was the master of – we were probably running Netware 2.10 – which was a beast to keep happy.) John had the coolest hardware because of the special graphics boards we needed (I think they were from Matrix but I can’t remember now – they might have been STB.)

Regardless, we were in post-adolescent nerd heaven. We kept the place clean since my mom owned it. We were far enough away from my parents that they didn’t bother us much, but it was easy to visit. I’m sure our neighbors wondered what we were doing with all the lights on at 3 am, but no one ever asked.

In some ways, it feels like yesterday, even though it was 30 years ago. And, as a bonus, I get to work with John Underkoffler on a regular basis since he’s the CEO of Oblong and we are his largest investor. We’ve both come a long way from cephalometric analysis.


Amy and I are spending the week in Dubai on the annual Wellesley Art Trip. I’ve been doing some of the art stuff, visited one of our LPs, and have been getting together with local entrepreneurs and investors.

Yesterday, I had a magnificent two and a half hour lunch with three guys from BECO Capital – Dany Farha, Amir Farha, and Sorusch Amiri. It started ten days ago with an email from Sorusch in response to a tweet I wrote asking for a recommendation of a book on the history of Dubai.

“More than 3 years ago, we had this brief email exchange and to this day I’m telling friends and colleagues what a kind and responsive person you are. Since then I ended up at a venture capital firm in Dubai called BECO Capital.

Now it turns out that you are visiting Dubai and looking for a history book. I may not have a good recommendation on that but we at BECO would love to tell you all about this city’s history in person because the family of our founders have been living and working here for four decades.

If you have the time, we would absolutely love to take you out for lunch. :)”

We met at my hotel at 11:30 and rode over to Tortuga. After a few days of Italian and Middle Eastern food I was desperate for some TexMex. Dany, Amir, and Sorusch indulged me.

They then spent the next two hours answering questions that I had about Dubai, its history, entrepreneurship in the region, and the geopolitical dynamics with other UAE states, Saudi Arabia, Kuwait, and Iran. Each answer begat several more questions as a I wandered into a wonderful new area of discussion I knew almost nothing about.

Magically, in addition to English, we shared a common language – entrepreneurship. At some point, I realized I had a huge grin on my face as Dany was talking about his family history in Dubai and how his own entrepreneurial journey has unfolded. While we touched on plenty of specific investment-related things, what was most fascinating to me was the energy, inspiration, and forward looking vision around entrepreneurship embodied in Dany, Amir, and Sorusch.

The region is tightly connected. On Monday, I had breakfast with Fadi and Fares Ghandour who run Mena Venture Investments and are co-investors with us in littleBits. Dany spoke fondly of Fadi, especially of his success and generosity around the current new generation of VCs like the team at BECO. My philosophy of inclusiveness and #GiveFirst was front and center in this conversation, and Dany, Amir, and Sorusch felt deeply aligned with my approach to investing and company creation.

At the end of lunch, Dany gave me three books.

  • Rashid’s Legacy: The Genesis of the Maktoum Family and the History of Dubai (Graeme Wilson)
  • Poems From The Desert (Mohammed Bin Rashid Al Maktoum)
  • Those Were the Days: Journals of Dubai (Shahnaz Pakravan)

Without knowing it, Dany, Amir, and Sorusch gave me the gift that I most treasure – knowledge. I learned more in two hours about Dubai and entrepreneurship than I could any other way. I have a lasting gift of a hand selected set of books that I’ll use to learn more. I had two hours of intense conversation with three guys I expect I’ll have an ongoing relationship with. I have a new thread of inquiry into a part of the world I know very little about.

Most of all, I had yet another moment of reinforcement of the power and importance of entrepreneurship around the world.

Dany, Amir, and Sorusch – thank you for the time today. I hope to see each of you again soon.


I recently did a 10 minute video interview with Clint Bowers of VOLSTA. I like to do about one a month with someone I’ve never heard of before for two reasons: (1) to help them out with their content / business and (2) to learn from the questions that are on their mind and the words that come out of their mouth. I never prepare or look at the questions in advance – it’s all extemporaneous.

I always watch them after they come out, not for ego-gratification reasons (I have much more efficient ways to gratify my ego) but because I’m always trying to learn from what I said, especially if the questions came from a new and interesting direction.

I particularly liked the Clint’s interview. We covered the most important lesson I’ve learned in business, my biggest failure, perspective on my #GiveFirst mantra, and the importance of knowing yourself.